Earlier this year, the brand announced that it was entering the metaverse, a virtual reality environment. The company is teaming up with crypto-investor Gmoney and the Bored Ape Yacht Club for the launch of its collaboration.
The collaboration features a unique avatar featuring the logos of all the partners. The company teased the project on social media, and a teaser trailer for the product can be found here.
While the official end game is unclear, Adidas is betting on the Metaverse’s success. In addition to releasing exclusive products, the company is hoping to use the technology to market physical merchandise.
Using blockchain technology, it can advertise its products as virtual ones. And if the brand does a good job of promoting its virtual items, customers will have more ways to engage with it.
This could be especially valuable for those who want to own exclusive items, but cannot afford the expensive prices.
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Adidas Original Enters in the Metaverse- News
Earlier this month, the brand released a special collectible in the form of an NFT, which allows people to share their original ideas and experiences.
As part of this promotion, Adidas created an app called CONFIRMED that connects its users to the Proof of Attendance Protocol (POAP), which is essentially an NFT.
While it doesn’t commemorate an actual event, the idea is to identify those who are the most loyal fans of the company.
The company hasn’t explained its end game, but it has embraced the new medium. With the help of cryptocurrency and the advent of the Internet of Things, the company is preparing to enter the metaverse.
The company has partnered with the Bored Ape Yacht Club, gmoney NFT, and PUNKS Comic to launch its first collection of POAP NTF sneakers.
Moreover, the brand has modified its Twitter handle to include a picture of a bored ape, which has become the logo of the brand.
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Adidas Original Enters in the Metaverse- NFT Partnership
The brand has partnered with other fashion and lifestyle brands to enter the metaverse. The company’s Twitter handle has been changed to a picture of a Bored Ape yacht wearing an NFT.
The boat was purchased for $205k two months ago and is named Indigo Herz. The company described its new partnership as “a way to share original ideas with the world.”
It also tweeted about its involvement with a video featuring a cartoon of the Bored Ape.
Another way to integrate the metaverse into a real world is to release POAP NTF collectibles in collaboration with other companies. These tokens will be linked to digital data and goods that can be easily duplicated.
By making these collectibles publicly available, they will enable a more personalized experience for users. These partnerships will also be a great way to attract attention in the real world and boost sales. You can even use the branded sneakers in the metaverse to make a living.
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Adidas Original Enters in the Metaverse- Other Collaborations
The brand’s collaboration with other brands has made it possible for consumers to participate in the metaverse. As an example, it has partnered with the Bored Ape Yacht Club, Pixel Vault’s Punks Comic, and crypto investor gmoneyNFT.
These are all three companies with a stake in the Metaverse. They’re all in it for the future, but there are a number of barriers to entry for these projects.
The partnership with a number of way of life brands has been a good example of this strategy. In the past few months, the brand has partnered with the Punks Comic team and the Bored Ape Yacht Club.
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Adidas Original Enters in the Metaverse- Final Words
These three brands have a shared interest in the concept of augmented reality. Similarly, Adidas has partnered with non-fungible tokens. In their promotional video, the company has a Bored Ape logo.
Additionally, the brand’s Twitter profile picture has incorporated the logos of the other companies involved in the collaboration.
The brand has also partnered with the Bored Ape Yacht Club. The company has acquired the NFT avatar created by the group and plans to create a character based on that avatar.
The team has also teased the creation of a POAP NTF, a non-fungible token derived from Ethereum. It’s an ideal example of a genuinely innovative way to engage with the metaverse.
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