As the third premium smartphone manufacturer in China, Vivo is focused on expanding its market in other parts of the world. In recent months, the company has launched several products with 5G capabilities, such as the Nex 3 5G and iQOO Pro 5G.
The company is aiming to lead the industry in developing new technology while simultaneously advancing the greater community. The upcoming LTPO adaptive refresh rate display and a 5G-ready phone are also innovations from vivo that could help it stay ahead of its competition.
Founded seven years ago, Vivo is a relatively unknown brand outside of China. After BBK and Xiaomi, Vivo is one of the largest smartphone manufacturers in the country.
While other Chinese manufacturers like Huawei and Xiaomi made their name in the midrange market, the company focused on the premium segment. The company’s latest smartphones are packed with serious tech. Their X series handsets are packed with 6GB of RAM and curved screens.
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Vivo is the 3rd Premium Smartphone Manufacturer in China- Expanding Strategy
As the premium smartphone market in China continues to slow, Vivo has begun aggressively expanding outside of the country. However, the company’s strategy has been to focus on expanding its presence in other markets, mainly India.
In addition to being a lead sponsor of the Indian Premier League cricket tournament, the company has also started offering low-priced Y21s. While Vivo has been focusing on the global market with its cheaper offerings,
it is not abandoning its premium smartphones in the country. Its average selling price was $257 in 2013, but has grown to $357 in 2015.
In terms of brand recognition, Vivo has been making waves in the global smartphone market. They have expanded their market beyond China and have launched smartphones in more than 100 countries.
Vivo is the 3rd Premium Smartphone Manufacturer in China- Different Country Launch
In 2014, the company made their first foray into the Thailand market. The company has since expanded their operations in Indonesia, the Philippines, Myanmar, and India. The popularity of Vivo’s smartphones has also helped it earn a spot among the top six premium smartphone makers in the world.
The Chinese smartphone market is still young and is growing at an incredible rate. While the company is still not yet a household name in the West, it has already managed to rise to third position in the smartphone market in China.
Despite these obstacles, the company has continued to increase its popularity and has become the third Premium Smartphone Manufacturer in the country. Its Y21 offers smartphones for as little as $120.
The Y21 and X7 are Vivo’s flagship smartphones. Both smartphones offer the same 16-megapixel camera and are the second and third premium smartphone manufacturers in China.
Vivo is the 3rd Premium Smartphone Manufacturer in China- Average Selling Price
The X7 has an average selling price of $257 and is currently the cheapest device in the market. The Y21 offers a comparatively higher resolution camera at a low price. In 2015, Vivo’s Y21 offers a handset with a cost of $120.
In Q2 2021, the Chinese smartphone market was dominated by Vivo and Oppo. Both brands increased shipments by 23.6% and 17.3% respectively.
The company’s affordable Y Series and iQOO sub-brand have been successful in the Chinese market, but the company’s X and S lines have maintained its position as the premium smartphone manufacturer.
Its latest device, the Xplay 5 Elite, is the company’s flagship model. With its Snapdragon 820 processor and 6GB of RAM, it’s a contender for the third spot in this high-potential market.
The Y21 is the cheapest smartphone in the country and has great features. Its Y21 is priced at $120 and has a long battery life. The Y21’s price has an average selling price of $257. The Y21 is the cheapest smartphone among Chinese brands. Although Vivo’s Y21 is priced at just $120, it’s still a premium smartphone in the country.