Aditya Birla Group launched a new venture,
TMRW. It aims to build a portfolio of Digital First brands
The venture aims to create India's largest portfolio of Digital First brands in Fashion.
Berrylush, men's casual wear brand Nobero, and women's athleisure brand Bewakoof.
In addition to these brands, TMRW has acquired eight other brands.
These brands are foraying into various western wear and kid's wear markets.
TMRW has also invested in eight digital-first lifestyle brands.
These brands are foraying into categories like kid's wear, casual wear, fashion forward brands.
TMRW executives said they are excited to collaborate with entrepreneurs who are disrupting multiple lifestyle categories.
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