Aditya Birla Group Aggresively Invests in 8 Lifestyle Brands

Aditya Birla Group launched a new venture, called TMRW. It aims to build a portfolio of Digital First brands

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The venture aims to create India's largest portfolio of Digital First brands in Fashion.

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Berrylush, men's casual wear brand Nobero, and women's athleisure brand Bewakoof.

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In addition to these brands, TMRW has acquired eight other brands.

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These brands are foraying into various western wear and kid's wear markets.

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TMRW has also invested in eight digital-first lifestyle brands.

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These brands are foraying into categories like kid's wear, casual wear, fashion forward brands.

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TMRW executives said they are excited to collaborate with entrepreneurs who are disrupting multiple lifestyle categories.

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