Apple Also Joins the List to Stop Displaying Ads on Twitter

During a flurry of tweets last week, Twitter CEO Elon Musk said that Apple had stopped advertising on the platform.

This was despite the fact that Apple had spent a total of $220,800 on Twitter ads between October 16 and October 22.

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The company is facing a notable drop in ad revenue since Musk took over.

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According to Media Matters for America, Twitter is expected to lose over $750 million in advertising in 2022.

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The report found that 50 of Twitter's top 100 advertisers have halted work with the site.

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In addition, more than a third of Twitter's top advertisers have not advertised on the platform in the past two weeks.

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Musk said the mass pullouts have made advertisers question how Twitter would be able to maintain its high standards of moderation.

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He also said that he would create a content council to review the reinstatement of former President Donald Trump's account.

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