The apology message was sent by Delta Air Lines CEO Ed Bastian sent to SkyMiles members.
Delta Airlines- Apology Meassage
Airline broadcast to millions of customers via its website, its media as well as Bastian's own personal LinkedIn page.
Delta Airlines- Millions of Customers
If you've traveled on an airplane recently, or read anything whatsoever concerning air travel in the summer months.
Delta Airlines- Concerning Air Travel
Aircrafts are usually overbooked, flights are delayed or cancelled and airline workers are stressed and passengers are not happy.
Delta Airlines- Was Overbooked
According to FlightAware the website, more than 700 U.S. flights were canceled and 5,200 were delayed (not particular for Delta).
Delta Airlines- Recent Data
Delta ended up offering passengers $10,000 to forfeit their seats to take another flight later.
Delta Airlines- $10000 Incentives
To counter that, Delta wanted to apologize for the delays and cancellations.
Delta Airlines- Delays & Cancellations
In a way, it is easy to draft a decent apology when you know that virtually nothing you could ever say.
Delta Airlines- Easy to Draft
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