Larry Fitzgerald- Pac 12 

The Pac-12 announced on Thursday that it will be partnering together with Tempus Ex Machina.

A sports technology company to assist athletes in earning cash from their highlights right after games.

Larry Fitzgerald- Tech Company

Larry Fitzgerald- First Conference

Tempus Ex Machina said that the Pac-12 is the first conference to release its highlights that can be optimized.

Twitter is the social media site as well as Opendorse which is a company operating on the NIL marketing.

Larry Fitzgerald- Social Media

In providing Pac-12 students access to their personal game day highlights, it provides an entirely new avenue.

Larry Fitzgerald- Student Access

For players to make money and increase their brand," Fitzgerald said in an announcement.

Larry Fitzgerald- Make Money

Tempus Ex's proprietary FusionFeed technology is a game changer for college student-athletes.

Larry Fitzgerald- Technology Feed

The Pac-12 stated that the technology would initially be made available to football, basketball players.

Larry Fitzgerald- Made Available

Image Source- NY Times

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