In a bid to increase its streaming video revenues, the NBA is poised to sell the rights.
The package is likely to attract the world's biggest streamers, including Netflix, Amazon, and Disney.
This new deal is expected to triple the league's current nine-year $24 billion rights deal.
The NBA has a track record for bold moves, and it would make sense for the league.
The NFL has long wanted $100 billion in media rights revenue.
The partnership includes the rights to stream NBA games across the world.
The new streaming deal could be a good opportunity for ESPN to offer more.
The app is set to launch in 2023-24 and would consist of 20-to-40 regular-season games.
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