Toyota Motor North America will soon launch an education-first campaign to promote its new electric car, Toyota bZ4X.
New Toyota BZ4X EV- North America
This compact, sport-utility vehicle will start at $42,000. It was designed with Subaru's input.
New Toyota BZ4X EV- Price of Car
Mixed reviews the Toyota bZ4X could prove to be the most consequential electric car launched this year.
New Toyota BZ4X EV- Prominent Electric Car
Toyota is the first product from the automaker to offer a viable alternative to Tesla.
New Toyota BZ4X EV- Competitor to Tesla
The marketing campaign launched June 27 with the theme "Easy BZ", which plays off the vehicle's alpha numeric name.
New Toyota BZ4X EV- Theme of Camoaign
Toyota Motors goal of this marketing ctampaign is to convince consumers that owning an electrical vehicle is not difficult.
New Toyota BZ4X EV- Motive of Marketing
Toyota dealers are supported by feedback about how to best talk to consumers about EVs through an app.
New Toyota BZ4X EV- Consumer Engage
Image Source- hedonisthk.blogspot.com
Our campaign will really promote the idea that Toyota makes it 'Easy to own an EV especially for Toyota BZ4X Electric Car.
New Toyota BZ4X EV- Easy to Own
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