Several retailers have reported record online sales on Black Friday.
Image By- Rappler
While inflation has a big impact on the holiday, sales are still rising.
Image By- ET
Some analysts are questioning whether the recession will impact the retail season.
However, the influx of shoppers online has given a boost to direct-to-consumer retailers.
According to Adobe Analytics, the total US Black Friday Online Sale 2022 is expected to reach $9 billion.
Its prediction is based on an analysis of more than 1 trillion visits to retail websites in the U.S.
It has access to data from 85% of the top 100 Internet retailers in the U.S.
Adobe's analysis showed that the average order value was $120 for US sales.
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