In the third quarter of 2021, Samsung shipped more smartphones than any other vendor, accounting for 20 percent of the total market. Apple, Xiaomi, and Oppo took second, third, and fourth place, respectively, as the overall smartphone market decreased by 6.9% in the quarter.
The Chinese manufacturer Xiaomi is now the world’s third largest smartphone company, exceeding 52 million shipments worldwide. And OPPO and vivo are catching up with high single-digit growth rates, but their shares are still low in comparison to Samsung’s.
Despite a weak global economy, Samsung remained the number one smartphone vendor, capturing 20 percent of global shipments. Apple, on the other hand, gained three percentage points and held a 12.4% market share in Q3 2021.
Both companies are able to boast massive supply chains and have a remarkably low operating cost. With all of this, Samsung is the clear winner in this market.
Samsung tops the Q3 2021 Global Smartphone Market- Key Reasons
Although Samsung experienced supply problems in the second quarter of 2021, the company recovered by launching the foldable Galaxy Z Flip3 in Western Europe.
Apple meanwhile experienced growth year-over-year and quarterly, thanks to the iPhone 13 and the iPhone 12. In the Chinese market, Xiaomi registered a 4.6% decline in Q3 21 after having double-digit growth in the previous four quarters.
Despite this, its market share is still high: the new Fold series is a key reason for its impressive performance.
The global smartphone market had a weak Q3 2020. Shipments were down by 6%, with fewer vendors being able to meet demand. With Samsung in the lead, Apple regained the second place position, thanks to strong early demand for its iPhone 13.
Samsung tops the Q3 2021 Global Smartphone Market- Chip Shortage Crisis
In the third quarter of 2021, Samsung remained the top smartphone vendor, despite the ongoing chip shortage in the market. Despite the lack of demand, the company still ranked as the most profitable vendor in the world, and it topped the list of vendors for the second consecutive quarter.
In the third quarter of 2020, Samsung maintained its overall lead with 69.0 million units shipped, and a share of 20%.
In addition to Samsung, OPPO and Xiaomi were the only major brands to see double-digit growth in the quarter. This indicates that the companies are still fighting for the top position.
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Samsung tops the Q3 2021 Global Smartphone Market- Wrap Up
In Q3 2021, Samsung held its position as the top smartphone brand, with a market share of twenty percent. While Apple reclaimed second place in the previous quarter, Xiaomi fell to third with a 12% market share.
With only two other manufacturers in the top five spots, Samsung remained the leader and has a slight edge over the competition. While Xiaomi, OPPO, and OnePlus continue to struggle with supply issues, the three Chinese brands have a combined 20% of global sales.
In the second quarter of 2021, Apple and Samsung continued to lead the global smartphone market. The iPhone led the market in the first two quarters of the year, while Huawei and OnePlus cannot able to made up the top positions in Q3 2021.
In the third quarter, the two companies held the top spot for three consecutive quarters. The iPhone and the Galaxy both topped the charts, with their respective market shares in the third quarter.