The new commercial for NBA Forever will honor past and present stars of the league as they explore a fictional neighborhood.
To celebrate the film’s release, the NBA and Marvel Studios have teamed up to launch a co-promotional campaign. The movie, based on the Marvel Comics character Black Panther, will be released nationwide on Nov. 11. To promote the movie, the NBA has produced a mashup promo video with an ensemble cast of NBA players. The players are seen incorporating sneak peeks of the film into their on-court performances.
The league is also using the new campaign to get fans involved in civic engagement. The league is planning to distribute voter information to its teams in the coming months. In addition, teams will use games to promote civic engagement, and will not play games on Election Day. Regardless, the NBA is using this campaign to help fans get involved.
It will honor former and current players, communities, and players, and the decades-long tradition of supporting the game. The campaign will run across television networks and stream on the NBA’s social media platforms.
While some teams may welcome the new calendar change, others remain skeptical. Since the schedule would be changed in the coming years, teams would have to negotiate collective bargaining with players. Additionally, this new calendar change could negatively impact the W.N.B.A., forcing teams to play double headers during some seasons.
As part of its ongoing efforts to promote the league’s youth basketball programs, the NBA has also announced that it will launch NBA Forever in the fall. The league will also launch on PlayStation 4, Xbox One, Nintendo Switch, and PC. The game will be available for these platforms during the holiday season.